![]() The world created by this game not only invokes social patterns that parallel non-virtual culture, the game itself creates a unique mass-mediated form of culture among its players. ![]() World of Warcraft, a Massive Multi-Player Online Role Playing Game, is the most popular internet outlet for this gamer crowd, allowing players to create and inhabit a character in an extensive, realistic environment. Every day millions of video gamers flip a switch and disappear into a virtual world, striving to exchange the reality of everyday life for the fulfillment of computer generated dreams.
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